On Steve Jobs

Steve Jobs, Uniquely American, Contentions, October 6, 2011. "Jobs may at times have denied that technology could genuinely change life, but as President Obama said in his statement yesterday, he “exemplified the spirit of American ingenuity” and “changed the way each of us sees the world.” On the subject of change, the last word belongs to Jobs. When he sought to recruit Pepsi’s John Sculley – an ill-fated hire – to become Apple’s president in 1983, Jobs’ legendary pitch to a reluctant Sculley was pure and true: “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”"